Education

UNIQUE LOVE WITH A UNIQUE DIAMOND

Buying a diamond is an important step in your life. We want to insure that buying a diamond from us is a positive, knowledgeable experience. We’ve set up this education center so you can feel informed and confident when making this special purchase. Knowing what you want and knowing what you’re getting makes the diamond buying experience easier and more enjoyable.
4C’s: Cut, Color, Clarity & Carat
The GIA created the now globally accepted standard for describing a diamond’s, Color, Cut, Clarity and Carat Weight, known as the 4Cs of diamonds. The creation of the 4Cs allows diamond quality to be communicated in a universal language so customers know exactly what they’re about to purchase. As the creators of the diamond 4Cs and the International Diamond Grading System, GIA is the global authority and the world’s trusted source of unbiased assessment.
About GIA
About GIA
The GIA (Gemological Institute of America) is the world's foremost authority on diamonds. In the 1940s GIA established the “4Cs” and the International Diamond Grading System, the most accurate and unbiased opinion for grading diamonds. GIA certification insures that you’re not buying a synthetic diamond, purchasing a fracture filled diamond and you will have more confidence in the value. Confidence and knowledge, two of the things the GIA assures you when you’re buying a diamond.
Conflict Free
We sell only conflict free diamonds. Diamonds that are illegally sold to finance war and terror are known as conflict diamonds, or blood diamonds. Conflict free diamonds are those that are ethically mined and sold having no connection to terror or opposition groups. In 2000, the Kimberley Process was established to control the export and import of rough diamonds to eliminate the trade in blood diamonds. Incoming diamonds are closely monitored from the time they are mined to the final sale. Each shipment of incoming diamonds is given a Kimberley Process Certificate that verifies the diamonds are conflict free. Today 99% of diamonds in the marketplace are conflict free.
Conflict Free
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