Today, the 4Cs of Diamond Quality is the universal method for assessing the quality of any diamond, anywhere in the world. The creation of the Diamond 4Cs meant two very important things: diamond quality could be communicated in a universal language, and diamond customers could now know exactly what they were about to purchase.


1. CUT

Have you ever noticed how many surfaces a diamond has? A diamond’s cut refers to how well-proportioned the dimensions of a diamond are, and how these surfaces, or facets, are positioned to create sparkle and brilliance. For example, what is the ratio of the diamond’s diameter in comparison to its depth? These small, yet essential, factors determine the diamond’s beauty and price.

Are you wondering which diamond cut is best? It all starts with your budget.

No single diamond is perfect for everyone—but all of our customers, whether they’re eyeing a .50-carat or a 16-carat diamond, want as much sparkle as their budget allows. Of the 4Cs (cut, color, clarity, carat), cut has the greatest influence on a diamond’s beauty and sparkle. Even a diamond with a flawless clarity grade (no blemishes or inclusions) can look glassy or dull if the cut is too shallow or deep. So, when determining what diamond to buy, go with the best cut grade that you can afford.



Did you know that it’s very rare to find a diamond that doesn’t have any color at all? In fact, diamonds are found in almost any naturally occurring color, including gray, white, yellow, green, brown, and pink.

Some General Info About Diamond Color:

  • Part of diamond valuation is determined by the absence of color.

  • Only certified grading professionals should determine a diamond’s color grade.

  • The tone of a ring’s setting can affect the appearance of the diamond's color.

Diamond Color Is An Important Characteristic That Affects A Diamond’s Beauty

Like all of the 4Cs, diamond color is an important consideration when buying a diamond. While color affects price, there are a number of factors that can help you decide which color grade is right for you.

The GIA White Diamonds Color-Grade Scale Is The Industry Standard

The Gemological Institute of America (GIA) color scale is the industry standard for diamond grading. The GIA diamond color grades range from D (colorless) to Z (light yellow or brown). Many people ask why the GIA diamond grading scale starts at D. Arcane systems used grades of A-C, 1-3, and I-III, etc. The GIA set out to standardize these diverse systems and started their scale fresh with a grade of D.



Diamond clarity is the assessment of small imperfections on the surface and within the stone. Surface flaws are called blemishes, while internal defects are known as inclusions. In most cases, a diamond’s beauty is not affected by these in any way since most inclusions can’t be seen with the naked eye. When referring to inclusions, gemologists often use the term “internal characteristics” instead of flaws. Internal characteristics are what give a natural diamond its character. It’s also important to note that diamonds with the fewest and smallest inclusions receive the highest clarity grades—and higher price tags to reflect that.

Remember, all diamonds are unique, not perfect. They are made underground through enormous pressure and heat. Natural inclusions and blemishes are inevitable.

Quick Clarity Tips

There are many misconceptions around the clarity of diamonds, including the belief that you need to buy a high clarity grade to avoid seeing imperfections. Another common falsehood is that a higher clarity grade results in more sparkle. Neither of these is true! Here are some tips to get you started on your diamond search:

  • The term “eye clean” means that the diamond’s inclusions are too small to see without magnification.
  • A good place to start your search and maximize your budget is with Slightly Included (SI) and Very Slightly Included (VS) grades because inclusions will not be readily noticeable without magnification.
  • Diamond shape and size affect clarity. While clarity is less important than a diamond’s cut or color, if you are buying a diamond over one carat or considering certain fancy-shaped diamonds (like an emerald or Asscher cut where flaws are more visible), you may want to spend more for a higher clarity grade.
  • Diamond clarity is an important characteristic that affects a diamond’s beauty. Like all of the 4Cs, diamond clarity is an important consideration when buying a diamond. While clarity affects price, there are a number of factors that can help you decide which clarity grade is right for you.

Diamond Clarity Spans 6 Categories With A Total Of 11 Clarity Grades

In 1953, Richard T. Liddicoat and colleagues established the Gemological Institute of America (GIA) diamond grading system and clarity scale. The GIA diamond grading scale is divided into 6 categories and 11 diamond clarity grades.

I1, I2, I3 Included Diamonds

  • I clarity diamonds have obvious inclusions that are likely to be visible and impact beauty
  • Blue Nile does not sell I clarity grade loose diamonds for engagement ring designs
  • Blue Nile does offer a limited selection of jewelry preset with I1 diamonds

SI1, SI2 Slightly Included (SI) Diamonds

  • Inclusions are noticeable at 10x magnification
  • If eye clean, SI diamonds are often the best value
  • SI2 inclusions may be detectable to a keen unaided eye, especially when viewed from the side

VS1, VS2 Very Slightly Included (VS) Diamonds

  • Minor inclusions ranging from difficult (VS1) to somewhat easy (VS2) to see at 10x magnification
  • Great value; Blue Nile’s most popular diamond clarity

VVS1, VVS2 Very, Very Slightly Included (VVS) Diamonds

  • VVS diamonds have minuscule inclusions that are difficult even for trained eyes to see under 10x magnification
  • VVS clarity is rare and results in an eye clean appearance
  • Characteristics are minuscule and difficult to see under 10x magnification, even to a trained eye

Internally Flawless (IF) Diamonds

  • Some small surface blemishes may be visible under a microscope on IF diamonds
  • IF diamonds have no inclusions within the stone, only surface characteristics set the grade
  • Visually eye clean

Flawless (FL) Diamonds

  • No internal or external characteristics
  • Less than 1% of all diamonds are FL clarity
  • A flawless diamond is incredibly rare because it’s nearly impossible to find a diamond 100% free of inclusions

The Five Diamond Clarity Factors

Size: The larger or more noticeable a characteristic, the lower the likely clarity grade.

Number: This is the number of easily seen characteristics. Having fewer characteristics means a higher clarity grade.

Position: What is the position of any given characteristic? Is it under the table (most visible) and close to a pavilion? This position turns inclusions into reflectors, which have a bigger impact on the clarity grade.

Nature: The nature of a diamond characteristic relates to the type of inclusion and its impact on durability.

Color and relief: Color and relief are essentially a measure of how easily a characteristic is seen, or how much contrast there is between the characteristic and surrounding diamond.

Why SI Diamonds And VS Diamonds Are The Best Value

While the extremely rare Flawless (FL) or Internally Flawless (IF) diamonds are the highest quality diamond clarity, you may want to consider a diamond that won’t break the bank. For the best value, select a diamond with inclusions that can’t be seen through the crown without magnification (also known as eye-clean diamonds), like a diamond with an SI or VS clarity grade. These diamonds are much less expensive and look the same as the higher grades, visually.

Diamond Shape

Some diamond shapes require a higher clarity grade than others. Emerald and Asscher-shaped diamonds (referred to as step cut) are designed with rectangular facets that emphasize transparency and let you see farther down into the diamond, which can make inclusions more visible. For these diamond shapes, choose a clarity grade of VS1 or better to ensure that the inclusions will not be visible.

Conversely, round, princess, oval, marquise, pear, and heart-shaped diamonds may not require as high of a clarity grade. Cut with a brilliant facet pattern, which reflects light from many different angles, these shapes naturally hide many inclusions.

Diamond Size

As diamond size increases, the size of the facets (the multiple mirror-like surfaces on the diamond) become more abundant. This can make inclusions more visible. Be sure to prioritize a higher clarity grade as the size of your diamond goes up.

The Diamond Clarity Plot

Clarity plots are diagrams that show the location of clarity characteristics—mapping the blemishes on a diamond’s surface and the inclusions within a diamond’s interior. The inclusions are identified by a certified diamond grader using a device with 10x magnification.

Any characteristics that don’t get factored into the diamond’s assigned grade may still be noted on the GIA grading report or clarity plot (if there is one). As is common practice in the industry, you’ll only find a clarity plot when the diamond is over one carat.

There Are Many Different Types Of Diamond Inclusions And Blemishes

If you find the whole topic of internal and external diamond characteristics as fascinating as we do, take a deep dive and learn more about the various types of inclusions and blemishes in your diamond of interest.

Types Of Diamond Inclusions

  • Clouds

  • Feathers

  • Crystals or minerals

  • Knots

  • Cavities

  • Cleavage

  • Internal graining

Types Of Blemish Examples

  • Polish lines

  • Scratches

  • Nicks

  • Pits

  • Chips

  • Breaks

  • Dark or light spots


The term carat is often misunderstood. It refers to a diamond's weight, not its size. Another misperception is that a larger carat weight is always better than a smaller carat weight. While it’s true that a big rock can be a status symbol (here’s looking at you, Hollywood), carat weight is not related to sparkle. Beautiful sparkle is the result of a well-crafted cut. In fact, a high carat weight diamond with a poor cut may look smaller than a diamond with a smaller carat weight and a very good cut.

Diamond Carat Price

Diamonds with higher carat weights are cut from larger rough crystals that are harder to source than small crystals. So, the relationship between carat weight and price depends on the rarity or availability of a rough crystal. Carat price is also a function of finding rough crystals with desirable color, and internal and external characteristics that will positively influence clarity when the diamond is cut. 

4 Things To Know About Carat

  1. “Buy shy” to save money. Select a carat weight slightly below the whole and half-carat marks. For example, instead of a 2.00 carat diamond, consider buying a 1.90 carat weight. This will save a considerable amount of money, and the slight difference will never be noticed.
  2. Splurge on cut. This is the most important factor because it maximizes sparkle. Even a high-carat diamond with excellent color and clarity can appear lifeless and dull if the cut is poor.
  3. Fancy shapes cost less per carat. The most important thing to realize about fancy-shaped diamonds is that they are generally less expensive than an equivalent round diamond. Additionally, fancy shapes can appear larger than their actual diamond carat weight size, especially when placed in a halo setting.
  4. Keep ring size in mind. The smaller the finger, the larger the diamond will appear. A 1.50 carat diamond solitaire looks larger on a size 6 finger than a size 8.

Carat Has The Biggest Effect On Price

You can thank movies, mass media, and advertising for the emphasis that people put on carat in relation to diamond quality. Carat weight has become an indication of a person’s status and wealth, but when it comes to diamonds, bigger is definitely not always better. Instead, focus on a balance of the 4Cs: cut, clarity, color, and carat to make a smart purchase.




General Care

We recommend removing all jewelry before physical activities where sweat or water are present. This includes, but is not limited to, activities such as showering, swimming, exercising, or washing the dishes. It is particularly important to remove any jewelry that may come in contact with household or industrial cleaners and chemicals more abrasive than mild soap. We also recommend removing all jewelry before bed and to clean it regularly with a jewelry cleaning kit and polishing cloth. Store your jewelry in a soft pouch or jewelry box and avoid storing with other pieces, as they may scratch and wear on one another.


Gold & Platinum

Gold and platinum are precious metals that do not oxidize or discolor. The 14k alloy gives our pieces their beautiful, subtle hue and is perfect for an active lifestyle because it scratches less and doesn't wear out as easily as 18k or 25k.


Help your pieces maintain their luster with occasional cleanings. Even something as strong as 14k solid gold deserves some special care. To maintain its beauty, we recommend using a jewelry-specific cleaner and cloth. A soft brush, such as a baby’s toothbrush, may be used with warm water and mild soap to clean detailed pieces.


Sterling Silver

925 Sterling Silver is an alloy made of 92.5% pure Silver and 7.5% Copper. Tarnishing is a natural reaction when sterling silver is in the presence of saltwater, air pollutants or everyday items that contain sulfur, such as leather, rubber, and chlorine.


Because sterling silver is H2O sensitive, avoid exposure to water when wearing your piece because over time the sterling silver will oxidize. However, the oils in your skin help keep sterling silver from oxidizing faster. To remove any tarnish, we recommend routinely wiping your sterling silver jewelry with a polishing cloth. Avoid silver polish or dip-style cleaning solutions.

Gold Vermeil

Pronounced: ver - may, gold vermeil should not be confused with regular gold plating. Vermeil is a much thicker layer of gold which gives the pieces their long-lasting color and is more resistant to wear than gold-plating, but not immune.


Sweat and water are particularly hard on vermeil, so be sure to remove before exercising, swimming, or showering. Clean your piece by buffing gently with a dry polishing cloth and store in a soft pouch or secluded from other pieces to prevent wear.



Diamonds are the hardest natural substances found on earth. Our high-quality diamonds are ethically sourced and conflict-free and follow socially responsible practices.


They may be the hardest natural substance but can still suffer from chips & small fractures from sharp blows. Use a jewelry cleaning solution or warm soapy liquid and a soft-bristle toothbrush, and rinse the stone and setting afterward to remove any residue.


There is a wide variety of precious stones and we only use the best. Gemstones vary in hardness, so avoid wearing them where bumps and dings are likely. They’re also sensitive to heat, some jewelry cleaners, and ultrasonic cleaners. This is particularly true for opaque gemstones such as opals.


To keep gemstones clean and shiny use warm soapy water and a soft brush. Gemstones do not like chemicals or excessive temperature so please keep this in mind when cleaning.


The best way to care for your pearls is to wear them. The body’s natural oils help maintain and protect their beauty. Pearls are sensitive in nature, so don’t forget to treat them with love. Keep your pearls away from cosmetics, hair products, sweat, chlorine, saltwater, vinegar, ammonia, and dirt.


Gently wipe pearls with a slightly damp cloth after wearing them. Make sure they are the last thing you put on before going out and the first thing you take off when you come home. Never wash pearls with chemicals or ultrasonic cleaners. Pearls require humidity and moisture, so make sure they are not stored in an overly dry location or they may crack.

The cookie settings on this website are set to 'allow all cookies' to give you the very best experience. Please click Accept Cookies to continue to use the site.